What tools to use and how to use them.
How to use Segments and Audiences in GA4 to discover insights about your site.
How view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.
How to consolidate two Google Tag Manager containers into one to improve your site's performance.
Use our spreadsheet template to find issues with your GA4 purchase data and learn what's causing those issues.
A review of Shopify's built-in Google Analytics 4 integration.
How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.
Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.
Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.
When set up correctly, marketing pixels and A/B testing tools can make your store profitable. Done poorly, they can cost you money.
In our free weekly Shopify Analytics Newsletter, we cover how to use your store’s data to find the specific insights you need to increase your profits and make the right decisions for your business.