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What tools to use and how to use them.

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Using GA4 Segments and Audiences to Compare Purchasers and Non-Purchasers

How to use Segments and Audiences in GA4 to discover insights about your site.

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15
 min read

How to View Ecommerce Data in GA4

How view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.

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10
 min read

Consolidating Two Google Tag Manager Containers into One for Improved Site Performance

How to consolidate two Google Tag Manager containers into one to improve your site's performance.

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5
 min read

How to Find Discrepancies Between Shopify Orders & GA4 Purchases

Use our spreadsheet template to find issues with your GA4 purchase data and learn what's causing those issues.

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20
 min read

Shopify's Built-In GA4 Integration Review

A review of Shopify's built-in Google Analytics 4 integration.

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15
 min read

Setting Up Google Analytics 4 for Shopify

How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.

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10
 min read

How to Check the Accuracy of Your Shopify Store's Google Analytics

Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.

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6
 min read

The Right Way to Install Pixels in Shopify

Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.

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12
 min read

Improve Your Conversion Rates with These Tools

When set up correctly, marketing pixels and A/B testing tools can make your store profitable. Done poorly, they can cost you money.

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7
 min read

Don't Use Google Analytics to Analyze Shopify Sales Data

Why you should use Shopify for sales data and Google Analytics for website data.

Tooling
9
 min read

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