Get accurate data in Facebook

By using our Facebook CAPI integration, you’ll send the same, accurate data you already trust in GA4 to Facebook.

Facebook CAPI dashboard

Trusted hundreds of stores

Why SlideRule Analytics?

Get more accurate data in FB CAPI

With our Shopify to FB CAPI integration, you'll get the same trusted data we send to GA4 in Facebook, improving ROAS

Data Consistency

The Facebook CAPI integration uses the same tracking code as our GA4 app, so you can confidently make campaign spending decisions without worrying about data discrepancies across the platforms.

Accurate Upsell Tracking

Since you use our GA4 app you know that it tracks upsells to match Shopify’s purchase counts and revenue. Tracking these correctly for Facebook is even more critical.

Improved Event Match Quality

We send all available customer information to Facebook, drastically improving the match rate for server-side events, improving Facebook's targeting.

Multiple Pixels

Add as many pixels as you like with the same great tracking.

How it works

Accurate, complete, and consistent

Our integration sends the same data to Facebook as our GA4 integration so you get consistent, complete, and accurate data across both platforms.

Accurate Tracking

All add to cart, checkout and purchase events fire from Shopify webhooks, so you don’t need to worry about iOS 14 messing up your tracking, or confirmation page views duplicating your purchases. We handle add to carts, purchases, upsells, and subscriptions correctly so you always have accurate data in Facebook

Complete Data

We send all ecommerce and customer data so you can optimize your Facebook ad spend across customers, products and mid-funnel conversions events.

Easy to Setup

Simply add your Facebook Pixel ID and CAPI access token to start sending data. Get free and fast support if you ever need help


Simple Pricing Tiers

Billed through the Shopify app store.


/ Month

up to 1,000 order per month.

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up to 3,000 order per month.

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up to 10,000 order per month.

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Migrate to Google Analytics 4 with ease

Get accurate tracking for your Shopify store with no additional cost.