Learn how to use data and analytics to make your Shopify stores more profitable.
How to use Segments and Audiences in GA4 to discover insights about your site.
How view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.
How to consolidate two Google Tag Manager containers into one to improve your site's performance.
Use our spreadsheet template to find issues with your GA4 purchase data and learn what's causing those issues.
A review of Shopify's built-in Google Analytics 4 integration.
In our free weekly Shopify Analytics Newsletter, we cover how to use your store’s data to find the specific insights you need to increase your profits and make the right decisions for your business.