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Latest Articles

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Tooling

Using GA4 Segments and Audiences to Compare Purchasers and Non-Purchasers

How to use Segments and Audiences in GA4 to discover insights about your site.

Tooling
15
 min read

How to View Ecommerce Data in GA4

How view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.

Tooling
10
 min read

Consolidating Two Google Tag Manager Containers into One for Improved Site Performance

How to consolidate two Google Tag Manager containers into one to improve your site's performance.

Tooling
5
 min read

How to Find Discrepancies Between Shopify Orders & GA4 Purchases

Use our spreadsheet template to find issues with your GA4 purchase data and learn what's causing those issues.

Tooling
20
 min read

Shopify's Built-In GA4 Integration Review

A review of Shopify's built-in Google Analytics 4 integration.

Tooling
15
 min read

Setting Up Google Analytics 4 for Shopify

How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.

Tooling
10
 min read

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In our free weekly Shopify Analytics Newsletter, we cover how to use your store’s data to find the specific insights you need to increase your profits and make the right decisions for your business.