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Latest Articles

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Data Management
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Metrics
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Tooling

Seven Reasons Google Analytics Attributes Your Shopify Orders to Direct Traffic

The seven most common causes of direct orders in Shopify and what to do about them.

Data Management
20
 min read

How to Check the Accuracy of Your Shopify Store's Google Analytics

Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.

Tooling
6
 min read

The Right Way to Install Pixels in Shopify

Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.

Tooling
12
 min read

Improve Your Conversion Rates with These Tools

When set up correctly, marketing pixels and A/B testing tools can make your store profitable. Done poorly, they can cost you money.

Tooling
7
 min read

Don't Use Google Analytics to Analyze Shopify Sales Data

Why you should use Shopify for sales data and Google Analytics for website data.

Tooling
9
 min read

Are You Undercounting Returning Customers? Here's the Fix

How to define new and returning customers in Shopify to strengthen your customer relationships.

Metrics
9
 min read

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In our free weekly Shopify Analytics Newsletter, we cover how to use your store’s data to find the specific insights you need to increase your profits and make the right decisions for your business.