Kevin McLaughlin

Analytics Consultant

I write the Shopify Analytics Newsletter to help Shopify stores get the most out of their data. As an analytics consultant, I’ve helped many Shopify stores derive accurate, insightful metrics from their data.

About 

Kevin McLaughlin

I write the Shopify Analytics Newsletter to help Shopify stores get the most out of their data. As an analytics consultant, I’ve helped many Shopify stores derive accurate, insightful metrics from their data. 


Articles By 

Kevin McLaughlin

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Using GA4 Segments and Audiences to Compare Purchasers and Non-Purchasers

How to use Segments and Audiences in GA4 to discover insights about your site.

Tooling
15
 min read

How to View Ecommerce Data in GA4

How view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.

Tooling
10
 min read

Consolidating Two Google Tag Manager Containers into One for Improved Site Performance

How to consolidate two Google Tag Manager containers into one to improve your site's performance.

Tooling
5
 min read

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