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Black Friday 2023 Year over Year Comparisons
How to make year over year Black Friday Cyber Monday comparisons using just Shopify data.
Kevin McLaughlin
1 min read
Since most stores don’t have Google Analytics 4 data going back to Black Friday Cyber Monday 2022 and you can’t compare Universal Analytics to Google Analytics 4 directly, here’s a video and spreadsheet on how to make your 2023 BFCM year over year comparisons with just Shopify data.
Get all the GA4 e-commerce reports you need in under a minute, directly from the Shopify admin for just $10 a month.