Since most stores don’t have Google Analytics 4 data going back to Black Friday Cyber Monday 2022 and you can’t compare Universal Analytics to Google Analytics 4 directly, here’s a video and spreadsheet on how to make your 2023 BFCM year over year comparisons with just Shopify data.
Get all the GA4 e-commerce reports you need in under a minute, directly from the Shopify admin for just $10 a month.