Shopify Analytics Blog

Latest Articles

Setting Up Google Analytics 4 for Shopify

How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.

Tooling

min read

Seven Reasons Google Analytics Attributes Your Shopify Orders to Direct Traffic

The seven most common causes of direct orders in Shopify and what to do about them.

Data Management

min read

How to Check the Accuracy of Your Shopify Store's Google Analytics

Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.

Tooling

min read

The Right Way to Install Pixels in Shopify

Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.

Tooling

min read

Improve Your Conversion Rates with These Tools

When set up correctly, marketing pixels and A/B testing tools can make your store profitable. Done poorly, they can cost you money.

Tooling

min read

Don't Use Google Analytics to Analyze Shopify Sales Data

Why you should use Shopify for sales data and Google Analytics for website data.

Tooling

min read

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