A review of Shopify's built-in Google Analytics 4 integration.
How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.
The seven most common causes of direct orders in Shopify and what to do about them.
Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.
Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.
In our free weekly Shopify Analytics Newsletter, we cover how to use your store’s data to find the specific insights you need to increase your profits and make the right decisions for your business.