How to connect to the Google Analytics 4 Reporting API so you can access your data programmatically.
How to use custom pixels to integrate Google Tag Manager with Shopify's checkout and workaround the missing preview
How directly integrate Shopify with Google Ads in case GA4's integration isn't working.
The fastest way to create accurate custom channel groups in Google Analytics 4 based on Universal Analytics data
We strongly recommend you completely disconnect Universal Analytics from Google Analytics 4. Here's how.
This one-time setup checklist will ensure that you get clean, accurate data in Google Analytics 4, so you can run your Shopify store.
How to view shipping, tax and subtotal price in Google Analytics 4
How SlideRule Analytics' integrates Klaviyo with your Google Analytics 4, Google Tag Manager, and Facebook Pixel data.
How and why to update your GA4 data retention settings as soon as possible.
How to use Segments and Audiences in GA4 to discover insights about your site.
How to view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.
How to consolidate two Google Tag Manager containers into one to improve your site's performance.
Use our spreadsheet template to find issues with your GA4 purchase data and learn what's causing those issues.
A review of Shopify's built-in Google Analytics 4 integration.
How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.
The seven most common causes of direct orders in Shopify and what to do about them.
Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.
Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.
When set up correctly, marketing pixels and A/B testing tools can make your store profitable. Done poorly, they can cost you money.
Why you should use Shopify for sales data and Google Analytics for website data.
How to define new and returning customers in Shopify to strengthen your customer relationships.
How to calculate accurate order value metrics in Shopify to increase revenue per order.
If you want to use ecommerce metrics to make more money with Shopify, you need to calculate those metrics from the bottom-up.