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Link to Google Ads

How to link your Google Analytics 4 property to Google Ads.

Kevin McLaughlinKevin McLaughlin
July 28, 2025

In your GA4 property's settings, select "Google Ads Links"

Click Link and select the Google Ads associated with your store.

This will only link your Google Analytics 4 and Google Ads account. It does not configure conversions in Google Ads. That must be done separately and is beyond the scope of this post.